GlueX
Brand Kit

Logo

Main Logo

This is the primary logo that is most recognizable. It works well in most environments. It is very important to preserve the original design lines. Any variation in the reproduction of the logo may invalidate ownership rights and/or trademark registrations.

Logo Isotope

This is the isotipo logo. To ensure the brand's distinctiveness, this variant must be placed in a prominent position. There must be sufficient space around it to prevent other elements from interfering with its legibility. The minimum designated space corresponds to the exemplified measurement, using this measurement on all four sides. The same measurement applies to any variation of the logo or isotype.

Typography

AeonikOur primary typeface. Rooted in modernist typography, Aeonik symbolizes a blend of modernism and mechanical precision, characterized by its clean lines, geometric skeleton, and a balance between rigidity in its letterforms.

AaBbCc

Aux MonoUsed for emphasis. With its high-contrast strokes and fusion of geometric and calligraphic models, Aux Mono adds personality and echoes the tapered tips of our icon.

AaBbCc

Palette

GRIS CLAROA soft and neutral light gray that evokes a sense of simplicity, balance, and modern elegance. It serves as a versatile background, enhancing clarity and contrast while maintaining a minimalist aesthetic

NEGROA deep and powerful black that represents sophistication, strength, and timeless elegance. It brings depth to the brand and creates striking contrasts that emphasize key design elements

VERDEA vibrant and energetic green that symbolizes innovation, growth, and forward-thinking. This bold color injects a sense of dynamism and progress, making it a key accent in the brand's identity

SALMONA warm and inviting salmon pink that conveys creativity, passion, and approachability. It adds a touch of playfulness while maintaining a refined, modern aesthetic

FAQs

Why do I need to follow these guidelines?We don't want anyone to midcurve our brand. Keeping things consistent instills recognizability and trust

Can I use a different logo color to match my project's theme?Tempting, but no. Swapping out our colors compromises the integrity of our brand

Can I pair this logo with another brand?Yes! We love a good partnership. Give our logos enough space to stand out and shine on their own

How do I download the brand assets?You can copy all the various logos and assets throughout this page, or download the entire brand kit as a zip file from above

GlueX Brand Kit